I’ve probably seen this pattern before. If I have, I know the playbook — and if not, we’ll build one together.

You know what I’m talking about. The problem that doesn’t fit neatly into anyone’s job description. The deadline that’s looming and nobody has a solution. The number that’s off and nobody can explain why.

I get inside it, own the outcome, and leave your team better than I found it.

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The problem

You can see the problem. You just can’t solve it with the team you have.

Not because the team is bad. Because this problem crosses functions, requires experience your team doesn’t have yet, and needs someone senior enough to operate at the leadership level while getting their hands dirty in the details. You’ve been carrying it. It’s not getting lighter.

Capabilities

I’ve done the hard version of this before.

The targets aren’t hitting
I find where execution is breaking down and fix the system, not the symptoms. The answer is in the operation, not another strategy deck.
The data is everywhere and nowhere
One source of truth from a dozen fragmented systems so leadership can make real decisions, not educated guesses.
The operation can’t scale
Logistics, fulfillment, delivery networks rebuilt to work at the next level, not just the current one.
The money story isn’t clear
Financial restructuring, board-ready reporting, or a fundraise that needs the model and the narrative to hold together.

How I’m different

I’m not a consultant.

I own a deliverable with a defined endpoint.
We agree on what done looks like before I start. No open-ended engagements. No scope creep disguised as thoroughness.
I’m accountable to results, not just completion.
The deliverable has to actually work. I don’t hand you a plan and disappear. I’m there until the thing holds weight.
Defined scope. Defined timeline. Then I move on.
You’re buying a senior operator for a specific problem, not a retainer that drifts. And when I leave, your team keeps the capability I built with them.

“I need an operating partner who will cut off a finger if he misses the month. That’s Rich.”

— Dana Robinson, Partner, Verde Equity Partners

Rich Smith

Rich Smith

I’m Rich Smith. West Point. Combat veteran. Wharton MBA. Twelve years at Amazon building the operational backbone of Prime, FBA, and the internal delivery network. The kind of triple-digit growth that breaks everything that isn’t built right.

Now I take on the operational problems that leadership can see but can’t solve with the team they have. I’m the calm in the room when the stakes are real.

West PointCombat VeteranWharton MBA12 Years at Amazon

Tell me what you’re carrying.

One conversation. No pitch, no proposal. Just clarity on the problem and whether I’m the right person to solve it.

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